Academic Programs Addendum – September 2016


Bachelor of Science in Business Administration

Managers in all types of organizations must be able to think critically, plan strategically, communicate effectively, and act decisively in an ever-changing global marketplace that is driven by a constant focus on value-added differentiation. They need to understand how the functional areas of a business must be coordinated to deliver superior value to their customers. In the BS Business Administration program, students gain competencies in each of the key functional areas of business in order to position them to approach organizational challenges and opportunities with deep skills and a holistic perspective. The program focuses on developing foundational skills and knowledge in all key management functions within a global service-oriented context.

For complete program details, please visit our website at
http://west.edu/online-degree-programs/business-administration-bs.html

Program Learning Outcomes

  1. Analyze the competitive marketplace and core internal capabilities to identify areas of competitive advantage to support a long-term sustainable positioning in today’s global, service-oriented environment.
  2. Support business decisions with sound and defensible corporate and personal ethical policies.
  3. Identify appropriate research methods that can be used to develop deeper understanding of a business’ markets, customers, and stakeholders.
  4. Develop marketing solutions designed to meet current and future customer needs.
  5. Analyze key financial measures of success and evaluate financial implications of strategic and tactical decisions for short- and long-term planning.
  6. Develop a viable business plan for a new or existing venture that addresses internal and external drivers of success and obstacles to implementation.
  7. Describe the interdependence of the functional areas and processes of an organization.
  8. Isolate and categorize the skills needed for managing people and processes across a range of functional areas and cultural environments in competitive, global markets.
  9. Assess the role of operations in the value creation and delivery processes.
  10. Evaluate information systems required to support an effective enterprise and to drive competitive advantage.

Course Requirements

General Education Core Requirements – 51 credits

Elective Courses – 21 credits

Major Requirements – 45 credits

FIN 317Financial Management

3

HRM 335Human Resources Management

3

INB 200International BusinessWriting Intensive

3

IT 316Analysis and Design of Information Systems

3

MGT 240Organization Theory and Behavior

3

MGT 252Political, Legal, and Ethical Issues in Business

3

MGT 337Supervision and Leadership

3

MGT 370Operations Management

3

MGT 429Digital Business Strategies and Applications

3

MGT 452Managerial Communication

3

MGT 466Organizational Change

3

MGT 477Entrepreneurship and Intrapreneurship

3

MGT 481Service Excellence

3

MKT 308Marketing Management

3

MKT 476Integrated Marketing Communications

3

Capstone – 3 credits

BUS 485Business Administration Capstone

3

Total Credit Hours: 120