Academic Programs Addendum – September 2016


Bachelor of Arts in Professional Communication

*West is not currently enrolling new students into this program.

The Bachelor of Arts in Professional Communication is designed to prepare students to communicate effectively in a variety of settings with a variety of individuals. Coursework promotes analysis, synthesis, evaluation of communication contexts, and application of strategies appropriate to specific audiences.

The major is designed to build knowledge of, and enhance skills in, communication. Students will study how differences in gender, culture, and relationship impact the communication process. Students will learn various methods and techniques of problem solving. Graduates of the program will be better prepared for professional success in fields including public relations, marketing, advertising, mass media, technical writing, government, law, and the arts; as well as personal success in their daily relationships.

See complete program details for the Bachelor of Arts in Professional Communication.

Program Learning Outcomes

  1. Describe all elements of the communication process.
  2. Evaluate the impact of modern technology on the communication process.
  3. Develop and refine effective professional presentations.
  4. Analyze the impact of communication in organizational settings.
  5. Discuss the effective use of persuasion in communication.
  6. Propose solutions to common communication problems.
  7. Analyze historical and current communication for effectiveness and impact.
  8. Discuss impact of gender, culture, and relationships on the communication process.
  9. Identify important milestones and contributors to the field of communication research.
  10. Propose new directions for communication research and analysis.
  11. Apply effective communication strategies and techniques to improve relationships.

Course Requirements

General Education Core Requirements – 42 credits

Elective Courses – 21 credits

Common Body of Knowledge (CBK) – 15 credits

ECO 301Economic Theory

3

INB 300International BusinessWriting Intensive

3

MGT 340Organization Theory and Behavior

3

MGT 352Political, Legal, and Ethical Issues in Business

3

RES 311Quantitative Methods for Decision Making

3

Liberal Arts Core – 15 credits

BEH 221Introduction to Behavioral Science

3

BEH 331Human Relationships and Interpersonal Communication

3

HRM 335Human Resources Management

3

MGT 337Supervision and Leadership

3

PHI 204Ethics and Values

3

Major Requirements – 33 credits

COM 223International and Intercultural Communication

3

COM 310Communication Theory and Application

3

COM 321Gender Communication

3

COM 325Rhetoric and Analysis

3

COM 330Communication Technology and Media

3

COM 340Business and Professional Communication

3

COM 359Advanced Presentation and Persuasion

3

COM 423Group Dynamics: Teambuilding, Negotiation, and Conflict Management

3

COM 440Leadership and Managerial Communication

3

COM 490Advanced Communication Seminar

3

CAP 485Integrated Capstone

3

Total Credit Hours: 126