Academic Programs Addendum – September 2016

Associate of Arts in Business

The Associate of Arts in Business (AAB) program provides students with substantive exposure to the foundational aspects of business education, combined with a broad, globally focused liberal arts core. Students will be able to leverage this base of quantitative and qualitative tools into further business degrees and advancement into managerial positions across a broad range of specializations in today’s competitive, service-oriented global marketplace. 

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Program Learning Outcomes

  1. Describe the competitive marketplace and core internal capabilities to identify areas of competitive advantage that can foster a long-term sustainable positioning in today’s global, service-oriented environment.
  2. Demonstrate a broad understanding of the impact of ethical, political, and legal policies on organizational actions.
  3. Use research and data analysis to solve business problems and assess business opportunities.
  4. Apply theoretical models and frameworks to evaluate customer needs and the competitive marketplace.
  5. Analyze key financial measures of efficiency and success.
  6. Present business problems and solutions professionally and persuasively in a global context using both oral and written communication techniques.
  7. Describe the interrelationships among the functional areas and processes of an organization.
  8. Describe the theories that explain individual and group behavior in organizations.
  9. Evaluate the impact of global environmental and cultural factors on organizational policies, strategies, and operations.
  10. Appraise technologies and information systems that can be used to further organizational objectives and increase organizational efficiency.

Course Requirements

General Education Core Requirements – 51 credits

Major Requirements – 9 credits

INB 200International BusinessWriting Intensive


MGT 240Organization Theory and Behavior


MGT 252Political, Legal, and Ethical Issues in Business


Additional Requirements:

  • A minimum of 18 credits must be earned in residence at West.
  • Students must maintain a minimum grade point average (GPA) of 2.0 or higher for all coursework at West.

Total Credit Hours: 60